Since 1999, Murawczyk has devoted himself to the exquisite olfactory experiences, not only with these fragrances but also through his perfumery in New York. At last the fragrances are now available in Germany. Chad is something like a sommelier for quality perfume. His criteria are extremely high, not only with essences, which Murawczyk developed with a perfumer from Grasse, but also with design. No wonder his conceptual fragrances inebriate as much as fine spirits. Divided in two chapters, each creation tells a story.
“Odors have a power of persuasion stronger than that of words, appearances, emotions, or will. The persuasive power of an odor cannot be fended off, it enters into us like breath into our lungs, it fills us up, imbues us totally. There is no remedy for it.”
I have noticed sentiments increasing inside and outside the perfume industry, which are causing brows to be raised, followed by the comment “not another new niche perfume launch!” Niche is now a crowded space and I was very curious to smell what MiN New York’s Chad Murawczyk was serving up. MiN New York is one of Manhattan’s finest independent perfumeries.
"I believe that true luxury is based on an actual tangible quality of materials and workmanship." - Chad Murawczyk
Fragrances, as we all know, are olfactory creations. A new range by the cult-favourite brand, MiN New York, is however inspired by the five senses - sight, touch, taste, smell and in place of hearing, kinesthesis. It’s a mildly perplexing concept, but nonetheless well justified by Chad Murawczyk, who believes that human experiences rarely relies on a single sense.